
Dear Business Owner,
If you've ever stared at your ads dashboard and seen the spend adding up but...
ZERO real leads...
ZERO appointments...
ZERO clients...
Then you know that sick, frustrating feeling.
You know what I'm talking about.
That disappointment when you see your money burning faster than a crop fire.
Maybe you're that guy on Reddit who posted:
"157 leads, 0 appointments. What am I missing?"
Or maybe you're getting leads... but they're garbage.
"Out of 50 leads, maybe 2–3 turned out to be actually warm or hot."
The rest?
Time-wasters. Price shoppers. People who ghost the second you try to book a call.
And here's the real thing that's driving you crazy...
You KNOW ads can work.
You see other businesses crushing it.
But when YOU run ads... the whole thing falls apart.
ROAS drops through the floor.
CPLs skyrocket.
And you're left pulling back on ad spend because your marketing budget is burning quicker than you can say "algorithm update."
So you put it in the too-hard basket.
You "normalize" this new level of mediocre sales systems you use instead of where you truly should be.
It's a vicious and deadly cycle that leads you down the road of building an average company.

Look, I get it.
I've been there too.
I tried everything and ended up (for like the third time) with nearly $0 in my account.
That's what one business owner told me.
And if you've been there... you know what it's like starting from "scratch" again.
The worst is that fear that maybe, just maybe, profitable client acquisition from ads isn't possible for YOUR business.
But here's the thing...
You're not crazy. And your ads aren't broken.
There's just ONE thing you're missing.
And once you see what it is...
Everything changes.
Over the last 12 months, I've worked with 27 service-based businesses.
Coaches. Agencies. Consultants. High-ticket B2B offers.
And I kept seeing the same pattern over and over again:
They'd run ads → Get clicks → Maybe get a lead or two → Try to get a call immediately...
And it would BOMB.
Why?
Because they don't run what I call "sexy businesses"
Because they can't run crazy guarantees
But most importantly...
Because they were trying to sell to STRANGERS.
Think about it.
Someone clicks your ad. They land on your page.
And you're asking them to book a 30-minute call with you RIGHT NOW?
That's like asking someone to marry you on the first date.
It's too much. Too fast. Too scary.
The truth is: your prospect doesn't trust you yet.
They don't know if you're legit. They don't know if your solution actually works.
And they DEFINITELY don't know if you're worth their time.
So what do they do?
They bounce.
Or worse... they fill out your form with a fake email just to get you off their back.
This is why your sales cycle is long: 6–12 months from lead to closed deal.
Because you're trying to compress a 6-month relationship into a 60-second landing page.
And it doesn't work.
Of course it doesn't.
But what if there was a way to build that trust BEFORE you ever ask for the call?
What if you could nurture cold ad clicks into warm, ready-to-buy prospects who are ASKING to talk to you?
What if you could compress that 6-12 month sales cycle down to 30 days or less?
That's exactly what the Newsletter System does.
Here's how it works:
Instead of asking for a call immediately...
You offer something your prospects actually WANT.
Presented as a weekly newsletter.
No commitment. No sales pitch. Just valuable insights delivered to their inbox every week.
They sign up. You deliver value. And over the next 30 days, you systematically build trust through a series of strategic "Weekly Nudges."
These aren't just random emails.
Each one is designed to shift your prospect from...
"I can't get this outcome that I really want"
To...
"I CAN get this outcome I really want"
And here's the beautiful part:
By the time they're ready to book a call... they already trust you.
They already believe in your solution.
They understand your solution. They're not price shopping. They're not ghosting.
They're READY.
One of my clients, used this exact system and booked 163 calls in 90 days.

Another client, went from $157 per call to $54 per call in 30 days.
And another client scaled to 242 calls at $42 per call.
These aren't flukes. We use this exact system for our clients and ourselves.
We practice what we preach (unlike many people out there).
Now...
Let me ask you something:
How many times does your prospect need to see your name before they trust you enough to buy?
Most people say 5-7 times.
But the research shows it's closer to 21+ touchpoints.
21.
Think about that.
When you're running ads straight to a call booking page... you're getting ONE touchpoint.
Maybe two if they visit your website.
But that's it.
You're trying to close a sale with 1 touchpoint when you need 21+.
No wonder it's not working.
The Newsletter System solves this.
One email. One insight. One step closer to buying.
Over 30 days, you rack up those 30+ touch points automatically.
And by the end?
They're not cold leads anymore.
They're warm. Educated. Ready to buy.
This is why the Newsletter System compresses sales cycles from 6-12 months down to 30 or less days.
Because you're giving your prospects what they NEED to make a decision... without begging them to book a call before they're ready.
Here's what happened when we installed the system for one of my clients:
RECO went from $157 per call to $54 per call in 30 days.
That's a 65% drop in cost per call just by building trust first.
Another client, working in a competitive niche, used the Newsletter System and booked 47 calls at $41 per call with 9 deals closed.
Then we scaled them to 242 calls at £42 per call.
Same cost per call. More volume. More revenue.
That's the power of building trust BEFORE you ask for the sale.
So why are YOU still struggling?
If you're reading this and thinking, "Yeah, but my business is different"...
Let me stop you right there.
I've worked with businesses in:
- Executive coaching
- Digital marketing agencies
- Financial advisory
- Real estate services
- IT consulting
- And dozens more...
The Newsletter System works across ALL service-based businesses.
Because the problem is always the same:
You're asking strangers to trust you before you've earned it.
And the solution is always the same:
Build trust FIRST. Ask for the sale SECOND.
But here's the thing most people get wrong...
They think building trust means sending out "value emails".
Just random tips and tricks hoping something sticks.
That's not how you build trust. That's how you waste time.
The Newsletter System is different.
Every email has a PURPOSE.
And every email has it's own TIMING.
Every "Nudge" is designed to move your prospect one step closer to believing:
"I CAN get the outcome I really want"
And once they believe that?
They book the call.
I recently recorded a masterclass where I break down the ENTIRE Newsletter System that booked 163+ calls in 90 days.
Including:
✅ The exact method that booked 163 calls in 90 days for one client
✅ How to compress a 6-12 month sales cycle down to 30 days using systematic nurturing
✅ The "Weekly Nudge" approach that turns cold ad clicks into warm prospects who are ASKING to talk to you
✅ Why most businesses fail at lead generation (and how to fix it in 30 days)
✅ The real reason your prospects ghost you after filling out your lead form (and the simple tweak that fixes it)
✅ How one client dropped their cost per call from $157 to $54 in 30 days using ONE tiny change
✅ The "21 touchpoint rule" and how to rack up trust points on autopilot
And you get all of this for FREE.
No catch. No gimmicks.
Just a proven system that's working RIGHT NOW for businesses just like yours.
Who Is This For?
This masterclass is perfect for you if:
- You're a service-based business (coach, consultant, agency, B2B) trying to get clients from ads
- You're tired of burning money on ads that don't convert
- You're sick of junk leads who ghost or price shop
- You want to compress your sales cycle from 6-12 months to 30 days
- You're ready to acquire clients profitably and predictably
- You maxed out other marketing channels due to platform limitations (e.g. LinkedIn)
This is NOT for you if:
- You're selling low-ticket products (this works best for high-ticket services)
- You want a "get rich quick" solution (the Newsletter System requires consistency)
- You're not willing to provide value to your prospects before asking for the sale
- You sell shady stuff (please leave this page now)
Option #1: Keep doing what you're doing
Keep running ads straight to call booking pages.
Keep getting ghosted by prospects.
Keep watching your ad spend burn with zero ROI.
And keep wondering why everyone else seems to be crushing it while you're stuck.
If you already have more clients than you can handle and money isn't a concern...
Then maybe you don't need this.
But if you're reading this far, I'm guessing that's not you.
Option #2: Try to figure it out yourself
You could spend the next 6-12 months testing different landing pages...
Writing emails...
Trying to piece together a nurture sequence...
Hoping you figure out the magic formula before you run out of money.
You might get there eventually.
But how much will it cost you in wasted ad spend? Lost time? Missed opportunities?
Option #3: Let me show you exactly how to do it
Download the free masterclass.
Watch me break down the entire Newsletter System step-by-step.
See the exact case studies. The exact results. The exact method.
Then decide for yourself if this is the missing piece you've been looking for.
Of these three options, which one makes the most sense for you?
The Way I See It...
Most people will tell you they want more clients.
But we both know very few actually make it happen.
It's a natural law of business success.
The classic tale of the willful and the wishful.
Most people will keep dreaming.
While the few who are actually serious about growing their business will take action.
Since you've read this entire page, I think you're one of the few special ones.
One of the people who's ready to acquire clients profitably.
If I'm right and you're still with me...
Then here's what to do next:
Click the button below.
Enter your email.
And I'll send you instant access to the FREE masterclass.
You'll discover exactly how to use the Newsletter System to book 163+ calls in 90 days... just like my client did.
Then you can decide if this is the breakthrough you've been looking for.
Sound fair?
I almost forgot to mention this.
This is NOT some theory I learned from a book.
This is a system I built and perfected after spending thousands of dollars of my own money
Split testing every single step of the process
And using it to grow dozens of other businesses.
I've tested it. Refined it. Optimized it.
This is how we are growing our own agency.
But you don't have to take my word for it.
Watch the masterclass.
See the results.
Then decide for yourself.
P.S. — Still on the fence? Let me make this even easier for you.
Here's what one business owner said after implementing the Newsletter System:
"We went from being stuck at the same revenue for months to booking 163 calls in 90 days. This is the only thing that's ever worked for us."
That's the power of building trust BEFORE you ask for the sale.
And you can discover exactly how to do it inside the free masterclass.
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